SISO People Hub

Alex Hormozi

S

Founder of Acquisition.com. Teaches offers, pricing, sales and hiring from running his own companies.

YouTube · X

140 videos distilled · 12645 claims · latest 2026-11-08

Principles

What they keep coming back to. Each line links to the moment they said it.

  1. Charge wealthier buyers more and add a premium tier; do not compete on low or hourly price.

    said in 5 videos, 2026-07-24 to 2026-10-02 · 2026-07-24 at 18:30 · 2026-09-04 at 13:44

  2. Turn one-time sales into recurring or larger-lifetime-value sales through memberships and repeat purchases.

    said in 4 videos, 2026-07-24 to 2026-10-02 · 2026-07-24 at 10:27 · 2026-08-29 at 14:13

  3. Get customers to pay now: use upfront payment, discounts for prepay, and a clear checkout instead of a conversation first.

    said in 3 videos, 2026-07-24 to 2026-09-04 · 2026-07-24 at 16:41 · 2026-08-22 at 30:14

  4. Fix priorities, not information. Make your actions match your stated priorities, because the knowing-doing gap is behavior and character.

    said in 3 videos, 2026-08-03 to 2026-10-30 · 2026-08-03 at 01:55 · 2026-10-30 at 32:35

  5. Repeat a proven play many times and book as many events as possible; scale what works.

    said in 3 videos, 2026-08-07 to 2026-09-11 · 2026-08-07 at 25:52 · 2026-08-07 at 21:51

  6. Stay in the lane where you have authority and be yourself; broad interests attract a more diverse audience.

    said in 3 videos, 2026-08-28 to 2026-10-30 · 2026-08-28 at 09:22 · 2026-08-28 at 00:42

  7. Prepare buyers before the sales conversation, with answers to common questions and short videos, so the call is spent closing rather than transferring information.

    said in 3 videos, 2026-08-22 to 2026-09-11 · 2026-08-22 at 22:59 · 2026-09-04 at 21:29

  8. Pick a narrow area and out-work others in it. A small team should pick one offer and go all in.

    said in 3 videos, 2026-08-11 to 2026-10-02 · 2026-08-11 at 06:23 · 2026-09-11 at 21:17

  9. Check that the goal is one you actually want before sacrificing for it.

    said in 3 videos, 2026-07-31 to 2026-09-17 · 2026-07-31 at 09:00 · 2026-08-19 at 10:44

  10. Commit: pull the trigger and decide, even though it closes other doors. Don't hoard options.

    said in 2 videos, 2026-08-19 to 2026-10-30 · 2026-08-19 at 02:40 · 2026-10-30 at 08:39

  11. Frame referral asks as 'who do you want to bring?' and ask at every touchpoint and visit, building it into the process rather than asking for referrals.

    said in 2 videos, 2026-08-07 to 2026-10-02 · 2026-08-07 at 05:45 · 2026-08-07 at 10:18

  12. Choose games you designed yourself, where the prize is one you want and the price is one you will pay.

    said in 2 videos, 2026-08-19 to 2026-09-17 · 2026-08-19 at 13:43 · 2026-09-17 at 06:43

Videos

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